Residential HVAC replacement & install companies only
The HVAC 60-Second
Lead Recovery System
Turn more of the leads you are already paying for into booked HVAC appointments. Every new lead gets an instant text, an instant email, and an AI phone call — before another HVAC company calls them back.
Your enemy is not another AI company. It is “we’ll call them back later.”
Your AC just died and it’s 94° inside.
That homeowner is not waiting for you.
They are calling company #2. Then company #3. The lead you paid for is not lost to a better sales pitch — it is lost to a faster one.
32–41%
of inbound calls missed
A 2026 benchmark of local service businesses found HVAC companies missing roughly a third to two fifths of inbound calls.
Source: 2026 local service business call benchmark
8.4 hrs
average follow-up time
Average time to first follow-up in that same HVAC sample — long after the homeowner has called someone else.
Source: 2026 local service business call benchmark
4–8 hrs
typical contractor response
Contractor studies report many companies still take half a business day to respond to an inbound inquiry.
Source: Contractor response-time study
- Form submitted at 8:40pm on a Saturday. Nobody sees it until Monday.
- Call comes in while both CSRs are on other lines. Voicemail. No callback.
- Facebook lead ad fires at 2pm. It sits in an inbox nobody owns.
- LSA lead pings three companies at once. The fastest one books the job.
You already paid for that lead.
These are 2026 HVAC paid-search benchmarks. Every unanswered form fill on this list is money that already left your bank account.
| Lead type | Cost per lead | What one missed lead costs |
|---|---|---|
| Non-branded Google Search lead | $149 | $149 in ad spend, plus the $8K–$20K replacement behind it. |
| AC installation lead | $157 | $157 in ad spend, plus the $8K–$20K replacement behind it. |
| AC repair lead | $231 | $231 in ad spend, plus the $8K–$20K replacement behind it. |
| Heating installation lead | $354 | $354 in ad spend, plus the $8K–$20K replacement behind it. |
Source: 2026 home-services paid search benchmark data. Figures are industry averages, not results from our clients — your own CPL from your ads account is the number that matters in the call.
Everything happens before another company calls them back.
One sequence, fired on every single lead, 24/7, weekends and holidays included.
0:00
Lead lands
Web form, LSA, Facebook paid ads, Google Ads, Facebook DM, Instagram DM, Business WhatsApp, website chat, instant-connect website orb, and missed call with a custom number.
0:05
Instant SMS
A real, personal text from your company hits their phone.
0:10
Instant email
Confirmation with your license, service area, and next step.
0:60
AI phone call
An outbound call while they are still holding the phone.
2:00
Qualification
System age, no-cool vs. replacement, homeowner, address, urgency.
3:00
Appointment booked
Dropped into your dispatch board in the next open slot.
Ongoing
Follow-up + pipeline
Multi-day nurture on unbooked leads that ghosted you, everything logged in your CRM.
What is one HVAC replacement worth to you?
Put in your own numbers. This is not a projection of our results — it is arithmetic on the leads you already buy.
You are currently paying
$133 per lead
Recovered replacements per month
9
Recovered revenue per month
$108,000
$1,296,000 a year
Assumption: we recover 6% of your monthly leads as booked replacements, based on the response time you selected. Slower current response means more recoverable ground. Change the inputs and the assumption moves with them — nothing here is a guarantee, and we have no client results to quote yet.
Pressure-test these numbers with usThe decay curve
How fast a fresh lead goes cold
Every minute after the form fill, the odds this lead ever closes drop. The steepest fall happens in the first five minutes — the exact window this system owns. Source: Oldham & Saleh, “The Short Life of Online Sales Leads,” MIT Sloan Management Review.
Most leads ghost you.
We never stop.
Not everyone who reaches out books the same day. The magic sauce is the follow-up. When a homeowner goes quiet, the 60-Second Lead Recovery System drops them into a forever follow-up sequence — so the lead you already paid for keeps working until it converts.
The forever follow-up loop
Day 0
Instant response
SMS, email, and AI call fire inside 60 seconds. First contact is already made.
Day 1
Check-in text
A short, human follow-up. Still no-cool? We escalate. Just shopping? We hold the lead open.
Day 3
Value email
System age, lifespan, and what a replacement actually involves — no hard sell, just context.
Day 7
“Still thinking?”
Soft nudge with a financing option or seasonal offer tied to the unit we qualified.
Day 14
Seasonal reminder
Cooling-season or heating-season timing, so the message lands when the pain is real.
Day 30
Replacement timeline
If the system is 15+ years, we frame the replacement as inevitable, not optional.
Day 60
Re-engage
Fresh angle, new offer, same logged lead. The conversation never resets from zero.
Then it loops
The cadence restarts with a fresh angle and runs until the lead books or opts out. No one-and-done.
What this actually means
- Every lead you paid for stays warm until it books or opts out — nothing goes cold.
- The sequence pauses the moment an appointment lands, then resumes only if it cancels.
- All touches log into your CRM pipeline, so your dispatchers see the same history we do.
- Opt-out is one word. We never burn a homeowner who isn’t interested.
You already paid for that lead. Letting it die after one unanswered call is the most expensive thing your office does. This is the fix.
Built for one kind of company.
Residential HVAC replacement and installation companies that already understand CAC and ROAS. If you are not buying leads, there is nothing here to recover.
- $2M–$15M+ in annual revenue
- 5+ technicians or install crews
- $5,000+/month on Google Ads or LSAs
- 75–100+ inbound opportunities per month
- Selling $8K–$20K replacement systems
- Dedicated office or dispatch staff
- Running ServiceTitan, Housecall Pro, or Jobber
- Multiple service areas, real after-hours volume
Not a fit if
- Owner-operator with no office staff
- Commercial-only or new-construction contracts
- No paid lead spend to protect
- Fewer than 25 inbound leads a month
The questions owners actually ask.
Our office already calls people back. Why would we need this?
Calling back is not the problem — the gap between the form fill and the callback is. Industry benchmarks of local service businesses put average HVAC follow-up around 8.4 hours, and contractor studies commonly report 4–8 hour response windows. Homeowners with a dead AC in July do not wait that long. Your team still owns the conversation; we just make sure a human-quality response lands in the first 60 seconds, every time, including 9pm on a Saturday.
Does it work with ServiceTitan, Housecall Pro, or Jobber?
Yes. Leads route into the CRM and pipeline you already run, so your dispatchers keep working the way they work today. If a lead source can send a webhook, email parse, or native integration, we can respond to it — web forms, Google LSA, Facebook lead ads, chat, and missed calls.
Does the AI phone call sound robotic?
It is a short, natural qualification call that identifies the system issue, the property, and the urgency, then hands off. If a homeowner wants a person, it books the appointment or escalates to your on-call number rather than trying to fake its way through the conversation.
What actually happens on an after-hours lead?
Instant SMS and email go out immediately, the AI call fires within 60 seconds, and if the homeowner is an emergency no-cool or no-heat, we follow your after-hours escalation rules. Everything else is qualified and booked into the next available slot so your morning starts with appointments, not voicemails.
What is the commitment?
Month to month after the initial build period. We install the system, tune the scripts to your service areas and equipment mix, and you keep it as long as it keeps producing booked appointments.
Why only HVAC?
Because urgency is the whole business case. A 20-year-old roof can wait until Thursday; a dead AC at 94 degrees cannot. Building for one trade means the scripts, qualification logic, and escalation rules are already written around no-cool calls, replacement quotes, and seasonal demand spikes instead of being generic.
Are there any usage fees? Does it matter how many bookings, calls, or Facebook messages we get?
No usage fees, ever. It is one flat fee per location. Whether you book two appointments or two hundred, whether the system answers one missed call or a thousand Facebook Messenger messages, the price does not move. Unlimited SMS, email, AI calls, DMs, and follow-up — all included in the flat per-location rate.
What is one HVAC
replacement worth to you?
Now ask how many of those you lose every month because somebody filled out a form after hours, called during a rush, or submitted a Facebook lead your team never reached in time. That is the number this conversation is about.
30 minutes. Bring your CPL and your average ticket.